Dates of Event & Pricing

$295 for Webinar and Playback*

*Playback has no expiration.

  • Tuesday, January 24, 2023

  • 12:00 – 1:00 pm (Eastern Time)

  • 11:00 – 12:00 pm (Central Time)

  • 10:00 – 11:00 am (Mountain Time)

  • 9:00 – 10:00 am (Pacific Time)


The Deposit Growth Opportunities All Around Us

While there has been a tremendous focus on retaining low-cost funding.  This bank webinar concentrates on getting depositors to move away from their existing accounts at other financial institution.  We will be talking offensive strategies in this timely webinar. As your financial institution moves from a maintenance mode to a growth mode with interest rates above ultra-low levels a new form of offense can make the growth dramatically more profitable.

The old-fashioned approach was to run a CD special.  That is still an option.  But to be effective in getting balances the rate typically must be so high that it poisons the net interest margin and provides no differentiation from your competition.  We are going to talk about how to get more volume of properly priced deposits.

Specific topics will include:

  • Companion Deposit Accounts
  • The keys for Success with One-time Jump-Up CDs
  • CD Refinancing
  • Customized CDs


COO - The CorePoint

Julia Hernandez

Julia Hernandez has nearly 20 years of experience in the financial services industry. She has worked cross functionally as a leader in merchant processing, human resources, treasury services, information technology, wealth management and deposit pricing. She been part of the executive leadership team and has also led a national sales team working with Fortune 500 clients and has coordinated communications and execution the areas of project management. She is currently the Chief Operating Officer of a fin-tech company serving. Julia has served as an instructor at the University of Nebraska- Omaha, at the American Bankers Association, and has frequently spoken at conferences and seminars. She earned the Certified Treasury Professional (CTP), and is certified in Lean/Six Sigma from Villanova University as well as being certified in numerous personality assessments.


1.0 CPE Credits